Cheryl Abrams serves as Director of Communications and Digital Media for Crouse Health in Syracuse, New York.
She earned a Master of Science in Communications Management from the Newhouse School at Syracuse University, where, in August 2015, she presented her capstone research project, Building Trust and Reputation in Health Care’s Digital Age. Her professional interests include interpersonal and organizational trust; leadership; brand loyalty and reputation management; and brand journalism.
A graduate of Leadership Greater Syracuse, Cheryl earned a bachelor’s degree in English/Communications from Le Moyne College, where she was inducted into Alpha Sigma Lambda honor society. She also completed a graduate certificate through The Academy of Healthcare Leadership Advancement at Cornell University’s Johnson Graduate School of Management.
Cheryl joined Crouse in 2006, and is focused on expanding the hospital’s digital footprint via the Crouse website and social media platforms; leading the hospital’s brand storytelling and content creation endeavors; serving as editor of the hospital’s community publication; and serving as a member of the creative team for Crouse service line marketing and branding campaigns. She also develops and executes internal and external communications for various hospital departments and programs.
Prior to joining Crouse, Cheryl served as Director of Public Relations at the Everson Museum of Art and for the Syracuse Symphony Orchestra, where she led a major public and community relations initiative for the orchestra’s return to Carnegie Hall in 2003. She has also served as an adjunct professor in the public relations department at the Newhouse School since 2014.
The recipient of a number of local and national writing awards, Cheryl is a member of the Public Relations Society of America and serves on the Executive Committee of PRSA’s Health Academy. She’s a member of the American College of Healthcare Executives and was elected to the board of its local chapter, the Healthcare Management Association of Central New York, in December 2019. She is also a member of the Marketing Committee of the United Way of Central New York; of the Syracuse Press Club, which presented her with the Bernard and Dorothy Newer Service Award for Member Contributions; and of the Society for Healthcare Strategy and Market Development, the American Hospital Association’s communications arm.